White Papers for Retail Marketing, Technology and Logistics Providers

Verizon Wireless lives up to the name of the Magnificent Mile with its Chicago Destination Store. As part of Verizon’s broader brand redesign initiative, the Destination Store introduces new ways of doing business that make shopping for wireless devices and services easier, more convenient,...

This white paper will give dentists the edge on the competition by providing easy to follow examples for creating a winning direct mail program. List selection, creative and offer are reviewed along with insight about calculating Return on Investment.

Before you invest in an expensive customer experience design initiative, start with a customer journey map, which tells you what customers are thinking, feeling and doing before they select your products and services. This white paper shows you how to create one for your retail organization.