White Papers for Retail Marketing, Technology and Logistics Providers

  • Millennials and Direct Mail - Tips for 2020By

    The topic of Millennials and direct mail continues to get a lot of attention from marketers and brand advertisers. The fact is that many Millennials are influenced by direct mail. In many cases, many prefer it over other communication or marketing channels. This White Paper offers statistics...
  • Verizon Destination Store - ChicagoBy

    Verizon Wireless lives up to the name of the Magnificent Mile with its Chicago Destination Store. As part of Verizon’s broader brand redesign initiative, the Destination Store introduces new ways of doing business that make shopping for wireless devices and services easier, more convenient,...
  • Journey to a Customer Experience MapBy

    Before you invest in an expensive customer experience design initiative, start with a customer journey map, which tells you what customers are thinking, feeling and doing before they select your products and services. This white paper shows you how to create one for your retail organization.