Content Summary
with its Chicago Destination Store. As part of Verizon’s broader
brand redesign initiative, the Destination Store introduces new
ways of doing business that make shopping for wireless devices
and services easier, more convenient, and more personalized.
Designed by longtime design partner Chute Gerdeman, this
20,000 square foot wireless wonderland is packed with the
tools and training to integrate technology into any lifestyle.
Visitors explore possibilities through interactive displays and
signage engineered and integrated by McCann Systems.
This technology playground is fully equipped with the digital
essentials for streamlining every way of life. Throughout the
store are several lifestyle zones to easily locate today’s crucial
tech toys. Interactive displays provide a self-guided exploratory
experience while digital signage glows from high definition
videowalls or large format displays in each zone.
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