Catalyst

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Catalyst is a marketing agency that helps clients develop more profitable customer relationships. We take the guesswork out of marketing decisions by combining our intellectual curiosity and inquisitiveness with hardcore analytics and measurement. We call it Science + Soul. It's a powerful combination that improves our clients' marketing, because it yields deeper insights that anticipate customers' needs better.

Company Details

Address
110 Marina Drive
Rochester, NY 14626

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Products & Services

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Retail

Our approach to retail is simple. Know the customer. Know the data. Grow the customer. We do that by creating relevant...

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Financial Services

Financial marketing is about people. How they think. What they feel. And, not just what they do, but why they do it....

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Business to Business

From demand generation to lead nurturing to lead management, we know the business of B2B. By implementing the smartest...

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Automotive Services

We increase ticket size, boost visits and create more profitable customer relationships. How? With life cycle programs...

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Customer experience/customer journey mapping

Before you embark on an expensive customer experience design initiative, do a journey map first to learn what customers...

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Customer Value Analysis

A customer value analysis is a type of segmentation that helps you identify who your best customers are and will be....

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Resources & Content

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6 ways brick & mortar stores can succeed in the omnichannel age

Technology has wreaked havoc on the retail landscape. In order to compete, brick-and-mortar stores must embrace it and...

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How to Develop More Effective Life Cycle Marketing Programs

This white paper is written for franchised retail organizations, and details how to structure proven-effective life...

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Marketing Mix Modeling: What it is, Why you need it, and how to do it

Marketing mix modeling is a powerful analytics tool that helps you accurately predict which channels to invest your...

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Centralized or Distributed Marketing?

If you're in a network of independent retailers, a blended approach is best. It gives you brand control at the...

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Journey to a Customer Experience Map

Before you invest in an expensive customer experience design initiative, start with a customer journey map, which tells...

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News & Press Releases

Press Release

Catalyst Introduces Easier Version of CatalystLSM™

Published: 1/22/2016
Press Release

Nancy McCrave, Catalyst Customer Experience Designer, Featured in January issue of CRM Magazine - See more at: http://www.catalystinc.com

Published: 1/22/2016