Catalyst

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110 Marina Drive

Rochester, NY 14626

About Catalyst

Catalyst is a marketing agency that helps clients develop more profitable customer relationships. We take the guesswork out of marketing decisions by combining our intellectual curiosity and inquisitiveness with hardcore analytics and measurement. We call it Science + Soul. It's a powerful combination that improves our clients' marketing, because it yields deeper insights that anticipate customers' needs better.

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Products by Catalyst

Retail
Our approach to retail is simple. Know the customer. Know the data. Grow the customer. We do that by creating relevant and motivating experiences in every channel, building a strong connection between the customer and the brand. Read more
Financial Services
Financial marketing is about people. How they think. What they feel. And, not just what they do, but why they do it. We build strong acquisition programs. Our retention strategies keep customers where they belong and help grow their relationship with our clients. Read more
Business to Business
From demand generation to lead nurturing to lead management, we know the business of B2B. By implementing the smartest data and integrating direct and digital strategies, we create relevant experiences and content that take our clients from Better2Best. Read more

White Papers by Catalyst

6 ways brick & mortar stores can succeed in the omnichannel age By Catalyst
Technology has wreaked havoc on the retail landscape. In order to compete, brick-and-mortar stores must embrace it and create an integrated online and offline environment that satisfies their customers. Here are six proven strategies, Read more
How to Develop More Effective Life Cycle Marketing Programs By Catalyst
This white paper is written for franchised retail organizations, and details how to structure proven-effective life cycle marketing programs. It's especially pertinent for automotive services retailers. Read more
Marketing Mix Modeling: What it is, Why you need it, and how to do it By Catalyst
Marketing mix modeling is a powerful analytics tool that helps you accurately predict which channels to invest your media spend in. It's the secret to a truly effective omnichannel approach. Read more