White Papers by Catalyst

  • Marketing Mix Modeling: What it is, Why you need it, and how to do it

    Marketing mix modeling is a powerful analytics tool that helps you accurately predict which channels to invest your media spend in. It's the secret to a truly effective omnichannel approach.
  • Centralized or Distributed Marketing?

    If you're in a network of independent retailers, a blended approach is best. It gives you brand control at the corporate level, but provides freedom to independent stores and franchisees to localize and customize offers and data.
  • Journey to a Customer Experience Map

    Before you invest in an expensive customer experience design initiative, start with a customer journey map, which tells you what customers are thinking, feeling and doing before they select your products and services. This white paper shows you how to create one for your retail organization.