Retail Marketing, Technology and Logistics Providers

6 ways brick & mortar stores can succeed in the omnichannel age

Technology has wreaked havoc on the retail landscape. In order to compete, brick-and-mortar stores must embrace it and create an integrated online and...

How to Develop More Effective Life Cycle Marketing Programs

This white paper is written for franchised retail organizations, and details how to structure proven-effective life cycle marketing programs. It's especially...

Marketing Mix Modeling: What it is, Why you need it, and how to do it

Marketing mix modeling is a powerful analytics tool that helps you accurately predict which channels to invest your media spend in. It's the secret to a truly...

Centralized or Distributed Marketing?

If you're in a network of independent retailers, a blended approach is best. It gives you brand control at the corporate level, but provides freedom to...

Journey to a Customer Experience Map

Before you invest in an expensive customer experience design initiative, start with a customer journey map, which tells you what customers are thinking,...

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6 ways brick & mortar stores can succeed in the omnichannel age

How to Develop More Effective Life Cycle Marketing Programs

Marketing Mix Modeling: What it is, Why you need it, and how to do it

Centralized or Distributed Marketing?

Journey to a Customer Experience Map