Enabling Digital Growth for Signet Jewelers

Challenge: Accelerating Digital Transformation

Signet Jewelers, the world’s largest diamond jewelry retailer, needed to rapidly enhance its digital capabilities in response to challenges posed by the Covid-19 pandemic. PMC was engaged to focus on web development for Signet’s key brands, H. Samuel and Ernest Jones, aiming to strengthen digital channels to handle the surge in online demand.

Approach: Agile Collaboration and Expertise

PMC quickly assembled a team of six experts who integrated seamlessly with Signet’s operations, despite the remote work environment due to Covid-19.


Solution: Driving Innovation

PMC’s role extended beyond web development to include the implementation of advanced search and merchandising tools across Signet’s websites. They also enabled online warranties, a feature previously limited to physical stores, and developed a Pick, Pack, and Dispatch (PPD) solution as part of Signet’s broader digital transformation.


Outcome: Rapid Digital Advancement

The partnership led to a significant increase in web release frequency, moving from bi-annual to monthly updates. This agility greatly improved customer engagement and operational efficiency.

Quote:

"PMC's offshore team felt as integrated as any onshore team, delivering exceptional results." — Drew Heppenstall, Delivery Manager, Signet Jewelers

Key Stats:

-Enhanced release frequency: Increased web updates from bi-annual to monthly, with up to six releases in eight weeks.
-Seamless integration: UK and India teams worked together effectively, leveraging diverse expertise to accelerate project timelines.
-Transparent partnership: PMC’s clear pricing and planning provided Signet with confidence and clarity throughout the project.