Content Summary
Signet Jewelers, the world’s largest diamond jewelry retailer, needed to rapidly enhance its digital capabilities in response to challenges posed by the Covid-19 pandemic. PMC was engaged to focus on web development for Signet’s key brands, H. Samuel and Ernest Jones, aiming to strengthen digital channels to handle the surge in online demand.
Approach: Agile Collaboration and Expertise
PMC quickly assembled a team of six experts who integrated seamlessly with Signet’s operations, despite the remote work environment due to Covid-19.
Solution: Driving Innovation
PMC’s role extended beyond web development to include the implementation of advanced search and merchandising tools across Signet’s websites. They also enabled online warranties, a feature previously limited to physical stores, and developed a Pick, Pack, and Dispatch (PPD) solution as part of Signet’s broader digital transformation.
Outcome: Rapid Digital Advancement
The partnership led to a significant increase in web release frequency, moving from bi-annual to monthly updates. This agility greatly improved customer engagement and operational efficiency.
Quote:
"PMC's offshore team felt as integrated as any onshore team, delivering exceptional results." — Drew Heppenstall, Delivery Manager, Signet Jewelers
Key Stats:
-Enhanced release frequency: Increased web updates from bi-annual to monthly, with up to six releases in eight weeks.
-Seamless integration: UK and India teams worked together effectively, leveraging diverse expertise to accelerate project timelines.
-Transparent partnership: PMC’s clear pricing and planning provided Signet with confidence and clarity throughout the project.
Access this content
Choose an option below
Your content has been opened.
Register to access this content
Verify your email to access this content
Code sent. Enter it in the modal
Your content has been opened.
Why do I need to verify I’m human?
Please verify you are a human before opening this content.
Your content has been opened.
The content will open in a new window. You may need to allow popups for this site.