Enabling Digital Growth for Signet Jewelers

Challenge: Accelerating Digital Transformation Signet Jewelers, the world’s largest diamond jewelry retailer, needed to rapidly enhance its digital capabilities in response to challenges posed by the Covid-19 pandemic. PMC was engaged to focus on web development for Signet’s key brands, H. Samuel and Ernest Jones, aiming to strengthen digital channels to handle the surge in online demand. Approach: Agile Collaboration and Expertise PMC quickly assembled a team of six experts who integrated seamlessly with Signet’s operations, despite the remote work environment due to Covid-19. Solution: Driving Innovation PMC’s role extended beyond web development to include the implementation of advanced search and merchandising tools across Signet’s websites. They also enabled online warranties, a feature previously limited to physical stores, and developed a Pick, Pack, and Dispatch (PPD) solution as part of Signet’s broader digital transformation. Outcome: Rapid Digital Advancement The partnership led to a significant increase in web release frequency, moving from bi-annual to monthly updates. This agility greatly improved customer engagement and operational efficiency. Quote: "PMC's offshore team felt as integrated as any onshore team, delivering exceptional results." — Drew Heppenstall, Delivery Manager, Signet Jewelers Key Stats: -Enhanced release frequency: Increased web updates from bi-annual to monthly, with up to six releases in eight weeks. -Seamless integration: UK and India teams worked together effectively, leveraging diverse expertise to accelerate project timelines. -Transparent partnership: PMC’s clear pricing and planning provided Signet with confidence and clarity throughout the project.