Online Coupon Strategy: 9 Strategies for Increasing Margins
This is because customers love, and will search for, a good deal. With as many as 60% of online shoppers looking for digital coupons to save money at a site they haven’t purchased from before, this strategy remains a powerful tool for attracting new business.
Large, online digital coupon brokers like Groupon.com and Retailmenot.com have a dominant presence in the coupon ecosystem. But individual ecommerce merchants can also develop their own coupon strategy that can help achieve specific marketing objectives or target a narrow audience.