Consumer Packaged Goods (CPG) vendors have a large number of SKUs and most of them have a high sales volume. Products turn quickly and having full shelves is vital – an empty shelf is the stuff of your worst nightmare especially if your competitors’ products are on the shelf next door! Your ability to track displays, plan-o-grams and customer promotions is critical.
Now add in the challenges of selling in multiple retailers, ranging from big box stores to specialty boutiques, and with data coming through in multiple formats, such as EDI, Excel, and portal files. Often, the data doesn’t match and pulling it all together each week can be very frustrating and time consuming. Forget having time to actually act on what the data is telling you! The challenges don’t end there . . . add the need to track products with foreign language versions and cross reference retailer-specific SKUs, and you have an overwhelming amount of data to manage!
Accelerated Analytics has extensive experience working with CPG vendors to address and overcome these challenges. We have the knowledge and experience to work with all of your retailers like The Home Depot, Lowe’s, Wal-Mart, Sephora, Ulta and others. Plus, we take the data a step further by integrating your item catalog, shipping data, mark down information and other key files for a comprehensive reporting solution.
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