White Papers by Dataman Group Direct

  • Millennials and Direct Mail - Tips for 2020

    The topic of Millennials and direct mail continues to get a lot of attention from marketers and brand advertisers. The fact is that many Millennials are influenced by direct mail. In many cases, many prefer it over other communication or marketing channels. This White Paper offers statistics...
  • Direct Marketing for Dental Practices - Where to Begin & What to Expect

    This white paper will give dentists the edge on the competition by providing easy to follow examples for creating a winning direct mail program. List selection, creative and offer are reviewed along with insight about calculating Return on Investment.