Postcard marketing gives your business an edge over the competition. An eye-catching, well-designed postcard can go a long way in advertising your business.
You can really excite your recipients with customized printed postcards. It’s a hugely effective way to reach your target audience and engage with them.
Postcards can be great for your branding. They are a great way to introduce your business to new customers, promote sales or holiday events, show off new products, or simply “hello” to your customers.
Postcards are one of the easiest ways to market your business.
The cost of postcard marketing is typically a fraction of the return it brings.
Of course, you want to make sure you are using a properly targeted mailing list. Be as specific as you can. Match your message to the demographics on your list.
Postcard marketing costs vary depending on the size of the card you are mailing, the quality of the paper, and the number of prospects in your campaign.
Figure between printing, fulfillment and postage, your cost for a 4X6 postcard is between 55 – 73 cents each. That includes being able to create and customize your artwork, using very professional formats.