Dale “DataDale” Filhaber to present at Water Quality Association Convention & Exposition

Press Release from Dataman Group Direct

Boca Raton, FL – Dale Filhaber, President of Dataman Group Direct will lead an education session and take part in a panel discussion at the 2023 Water Quality Association Convention & Exposition, the annual meeting of water industry professionals, dealers and manufacturers from throughout the world. This year’s WQA Convention takes place April 18-20, at the Caesar’s Palace Convention Center in Las Vegas, Nevada.

“I’m honored to be part of the education and training of members of the water treatment industry,” said Filhaber. “The skills and expertise shared at the annual convention helps companies provide better products and more knowledgeable service to customers seeking water treatment systems for their homes or businesses.”

Filhaber will present a session titled “10 Marketing Strategies for Tomorrow”, on Wednesday, April 19th, at 9am, in Room 202. This session will focus on new technology, including using AI to create content. This will give water quality dealers the insight they need when creating their marketing plans for the next few years.

Dale 'DataDale' Filhaber is President of Dataman Group Direct, a Florida-based direct marketing company founded in 1981. She is an author, lecturer, Listologist and direct marketing innovator.  In the past 35+ years, Filhaber has trained many water quality dealers in direct marketing and lead generation techniques, ranging from direct mail to telemarketing to social media. Her latest book, Lead Generation for Water Quality Dealers – 2023 edition , has received rave reviews  and can be purchased on Amazon. Filhaber is also the author of Pure Water Profits , a blog on marketing focusing on the water treatment industry. She is also a frequent guest lecturer at the annual WQA conference. Filhaber can be reached at (800) 771-3282 or [email protected].

Dataman Group Direct is a national company providing lead generation lists for many types of business. Dataman Group is pleased to showcase  https://www.datamangroup.com/water-conditioning/a dedicated website focusing on lead generation and direct marketing for the water quality industry.


WQA is a not-for-profit trade association representing the residential, commercial, and industrial water treatment industry. WQA’s education and professional certification programs have been providing industry-standardized training and credentialing since 1977.  The WQA Gold Seal certification program has been certifying products that contribute to the safe consumption of water since 1959. The WQA Gold Seal program is accredited by the American National Standards Institute (ANSI) and the Standards Council of Canada (SCC).

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