Email Marketing Lists Build Business

Email marketing lists continue to play an important role in business building. This is true for campaigns that integrate email along with other media as well as for standalone email marketing campaigns.

E-mail is one of the most widely used (digital) tools for communication, organization, and marketing.

Just think, the first e-mail message was sent across computers in the early 1970s. Since then, e-mail has connected millions of people around the world. And, it has also become an essential part of our everyday personal and professional life. Even though there are lots of digital options available to users, email continues to flourish.

Email addresses have also become a new type of digital currency. Valid e-mail addresses now function as logons for many online services such as banking and shopping.

According to Statista, the number of e-mail users  worldwide stands at a record 4.03 billion. By 2024, this figure is projected to reach 4.48 billion. In the U.S., we estimate that there are 255 million email users.

Because of this, we know that email marketing continues to provide opportunity for marketers. In fact 48% of businesses surveyed are planning to increase their email marketing spend.

  93% of B2B marketers use email to reach their audience.

First, you need to remember that you’re not sending an email to a business. You are sending an email to someone at the business.  One of the great things about email in the B2B structure, is that business people can check their email 24/7. In fact, 76% of U.S. business professionals check their email outside of work hours.

That means your email message has a chance to be opened and read. Your job is to all your due diligence in terms of your creative, subject line and offer. You don’t want to miss out on any opportunities.

In the U.S., we have 22,889,012 business email addresses. We are proud to use D&B data for our business email data. We have found that it is the freshest, most accurate business email data available in the marketplace.

You can select the email addresses you want from the following options:

• Business type
• Employee size
• Sales volume
• Location
• Telephone #
• Contact Title
• 1 per business / multiple contacts per business

Consumer Email Marketing Lists

  Some lists “come” with email addresses. On others, we append email addresses to your list after we run it. It depends on the list and the selection criteria you choose.

Our Consumer Email Database contains 50 million verified email addresses.

Even though the data is continuously updated, before we send it to you, we run all email addresses through a Validation Processing. We use different resources that are not associated with the actual Email List Database for a reason.  This way, we are able to eliminate additional invalid email addresses. After all, a smaller correct email list will perform much better for you than a very large email list that contains out-of-date addresses.

Here are just some of the list segments you can get with email addresses

• Homeowners
• Families with Children
• Donors
• Refinance Prospects
• Swimming Pool Owners
• Cruise & Travel Prospects

Email Appending

80% of marketing professionals believe that email can increase customer retention.

If you do not have email addresses on your customer files, you need to append them

Not only that, email addresses continuously change. You definitely want to make sure your list is current and the email addresses and up-to-date.

Top Industries for email marketing

Some of the top industries for email marketing are publishing, travel, sports, news, brands and retail.

Take advantage of the ease and effectiveness of email marketing with a targeted email list from Dataman Group Direct. Our goal is to help you get your message delivered to the right inboxes!