B2B purchasing is complex — we all know that. Because of this — and because you can’t forget that you’re selling to people with emotions — you need to build a mutually-beneficial relationship with your customers based on trust. And because at least half of your leads (according to Marketo) are... Read More
As marketers, we have a responsibility to nurture leads to a point of qualification that is acceptable to sales. And that’s what lead scoring helps us do at Faction. Lead scoring is a critical component of lead nurturing. It’s a methodology that allows you to rank a prospect’s value to the... Read More
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