NEW YORK, March 10, 2020 /PRNewswire/ -- Comarch, a global software house delivering customer engagement and marketing solutions, today announced it received the award for Best Innovation in the Supplier category at the Loyalty & Awards conference in Vancouver.
The award for Best Innovation is presented to the supplier who has deployed a new innovation that has most meaningfully boosted sales, profitability, and effectiveness of loyalty programs throughout the past year. Comarch was chosen as the recipient of this award by a panel of experienced loyalty professionals who recognized the innovative nature of Comarch's newly introduced Artificial Intelligence (AI) and Machine Learning (ML) functionalities used to prevent and detect loyalty fraud. As loyalty fraud continues to become a more complex and costly problem, loyalty programs must begin to implement such mechanisms to combat fraudulent activity.
Comarch's Loyalty Fraud Detection system incorporates the latest AI and ML techniques to easily identify non-typical patterns in program members' behavior. The module guarantees that any newly detected behavior vastly different from the trained model will be detected and stopped before any damage can be done. Designed as a data-driven, proactive security measure, Loyalty Fraud Detection allows loyalty programs to reduce the risk of internal and external loyalty fraud, which may otherwise compromise customer loyalty operations; potentially causing customer churn, negative brand associations and financial setbacks.
"We were honored to receive this recognition from our industry peers and we are excited to continue delivering innovative, best-in-class loyalty solutions," said Piotr Kozlowski, VP of Consulting, Airline/Travel Loyalty at Comarch. "We believe that developing and implementing an effective loyalty program and strategy is no longer just about providing the best rewards or the deepest engagement to customers -- it's about protecting members and the program while maintaining a seamless customer experience."
Comarch has over 25 years of experience in designing, implementing and integrating IT solutions for large enterprises in a variety of industries: airlines, travel companies, telecoms, financial institutions, retail and consumer goods companies. Comarch's CRM & Marketing portfolio is an advanced set of solutions dedicated to marketing processes and activities, building loyalty and maximizing engagement. Comarch is a true end-to-end loyalty and engagement provider and offers a full suite of managed services to guide customers throughout the entire loyalty program lifecycle. With thousands of successfully completed projects and more than 6,500 employees in over 90 offices around the world, Comarch has the support and infrastructure necessary for high-volume rollouts. Learn more.
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