A survey of US and EMEA consumers found that Amazon has become the top channel for research
RESEARCH TRIANGLE PARK, N.C., Sept. 21, 2022 /PRNewswire/ -- ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions, today released the results of its 2022 E-Commerce Consumer Survey, which gauged the shopping behaviors of over 5,000 respondents in U.S., Europe, and Australia. The global survey results offer brands and retailers actionable insights into the current perspectives of online shoppers.
Survey participants shared their preferences for online marketplaces and retailer sites they visit to research and purchase products while weighing factors such as product selection and delivery methods. The survey results also revealed how inflation and rising costs are affecting consumer purchasing decisions and their priorities when conducting online research before or during an in-store shopping experience.
"To stay competitive and agile in this changing environment, brands and retailers must first understand how, where and why consumers are shopping," said Mike Shapaker, chief marketing officer at ChannelAdvisor. "These survey results provide valuable insights that will help empower sellers to gain strategies to help capture consumer attention as the holiday season approaches."
Click here to read the full survey results, including holiday and category-specific results.
ChannelAdvisor commissioned leading research firm Dynata to survey 5,000 consumers in the U.S., U.K., France, Germany and Australia about their online shopping and research habits in 2022. Respondents, who ranged in ages from 18 to 65, were screened and sampled in partnership with Dynata.
ChannelAdvisor (NYSE: ECOM) is a leading multichannel commerce platform whose mission is to connect and optimize the world's commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.
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SOURCE ChannelAdvisor Corporation