LAS VEGAS, May 14, 2019 /PRNewswire/ -- As more brands focus on their own eCommerce sites as a direct touchpoint to consumers, "The State of D2C Marketing" is a new report that provides a candid look at related marketing, advertising, and eCommerce investments propelling the success of many of today's direct-to-consumer (D2C) brands. The report reveals trends across verticals and company size, including that 52% of respondents are increasing investment in Facebook ads, compared to 18% investing more in Amazon Ads. Produced by leading commerce marketing provider Yotpo, in partnership with Magento, an Adobe company, the report debuted at Magento Imagine 2019, currently underway in Las Vegas, Nevada.
The State of D2C Marketing is based on an online survey conducted March-April 2019 of more than 500 eCommerce and marketing leaders at D2C brands, 41% of whom are brand founders. The respondent base represents online merchants in a variety of verticals from across the globe, with online stores built on eCommerce platforms including Magento, Shopify, Salesforce Commerce Cloud, SAP Hybris, BigCommerce, WooCommerce, and more.
The State of D2C Marketing 2019 uncovers new industry insights, including:
Key Marketing Priorities
Marketing and Ad Spend 2019 vs 2018
Optimizing eCommerce Sales
In the report, Tomer Tagrin, CEO & Cofounder of Yotpo, comments on the central role eCommerce plays in brand growth and survival: "In the D2C approach, the website is both the brand and the store: story, mission, style, products, transaction, and service. Unlike the limitations of physical stores, eCommerce can give businesses access to a wider and global base of potential customers. Additionally, the lower overhead can provide the resources for businesses to persist amidst changing market conditions."
The State of D2C Marketing 2019 is available in both print and digital formats. To access the full study which features additional analyses on referrals, loyalty programs, and findings by industry verticals, visit theYotpo blog.
Yotpo's suite of integrated solutions for user-generated content marketing, loyalty, and referrals helps commerce companies accelerate growth by enabling advocacy and maximizing customer lifetime value. With Yotpo, brands can effectively leverage social proof to increase trust and sales, cultivate loyal customer advocates, and make better business decisions based on customer feedback. Yotpo proudly serves thousands of brands including Away Travel, Glossier, and MVMT. An official partner to Google, Facebook, Shopify and Magento, an Adobe company, Yotpo has raised $101 million in funding and employs over 300 employees globally.
For media inquiries contact:
Cristina Dinozo | firstname.lastname@example.org
View original content to download multimedia:http://www.prnewswire.com/news-releases/new-data-facebook-and-google-trounce-amazon-for-d2c-brand-ad-spend-300849834.html