SAN FRANCISCO, Jan. 15, 2020 /PRNewswire/ -- App Annie, the mobile data and analytics company helping brands and publishers win on mobile, today released The State of Mobile 2020 report. This annual appraisal provides insight into mobile's expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers.
Key findings in this report:
Furthermore, Gen Z is becoming an increasingly strategic segment to business. Mobile is Gen Z's native language. This demographic is highly engaged with apps: they have 60% more sessions per user in the most popular apps when compared to older generations.
"Snapchat continues to double down on mobile experiences that help real friends communicate visually. As our audience has expanded, so have our app's capabilities," said Kathleen Gambarelli, Group Product Marketing Manager for Performance at Snap. "We continue to develop powerful advertising technology that enables brands to efficiently engage with and convert our valuable Gen Z and Millennial audience. As a product marketer, my goal is to verify product-market fit and grow adoption of effective solutions for our customers. App Annie and its Intelligence platform have been instrumental throughout this process, from initial research all the way to launch."
"For brands and publishers worldwide, mobile is fueling digital transformation," said Theodore Krantz, Chief Executive Officer of App Annie. "We uniquely surface both market data and critical advertising insights to optimize monetization and help our customers thrive on mobile."
The State of Mobile 2020 examines macro mobile trends; identifies which leading brands and publishers across gaming, fintech, retail, social, video, and others are winning on mobile; and shows how businesses can navigate and reach key demographics. The analysis and data in this report is based off of data from App Annie's Intelligence platform.
About App Annie
App Annie is the industry's most trusted mobile data and analytics platform. App Annie's mission is to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched the first mobile market data solution. In 2019, App Annie acquired Libring, an advertising monetization and spend offering. Together, these solutions comprise the industry's most complete mobile performance platform. More than 1,100 enterprise clients and 1 million registered users across all geographies and industries rely on App Annie to drive their mobile business. The company is headquartered in San Francisco with 12 offices worldwide.
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SOURCE App Annie