SAN FRANCISCO, Jan. 16, 2019 /PRNewswire/ -- With consumer spend in app stores expected to surpass more than $120 billion in 2019, according to data released today by App Annie, there's nothing more vital to business than mobile.
App Annie, the leading global provider for mobile data and analytics, today released its annual The State of Mobile in 2019 report — the most comprehensive guide for businesses looking to capitalize on mobile transformation.
The report found:
"Mobile is no longer an add-on channel—it is the engine fueling digital transformation," said Theodore Krantz, CEO, App Annie. "The State of Mobile 2019 report unlocks the potential of mobile for businesses in all stages of mobile transformation. The insights delivered in this report are unparalleled and inform the strategy every company needs to deliver winning consumer experiences."
The premier mobile report provides data and analysis across a wide range of verticals, helping businesses of all sizes better understand the dynamic and diverse markets mobile serves. The report looks at macrotrends, app rankings, and a number of industries including mobile marketing, shopping and retail, travel, gaming, social networking, media and entertainment, banking and fintech, video streaming, dating and more.
"Consumers spent $101 billion on apps globally in 2018. This is larger than the global live and recorded music industry, double the size of the global sneaker market, and nearly three times the size of the oral care industry," said Danielle Levitas, EVP, Global Marketing & Insights, App Annie. "Mobile experiences are so central to how we live, work and play and with consumers spending 3 hours a day on mobile, it's clear how vital this platform is for all businesses in 2019 and beyond."
This cutting-edge report comes on the heels of rapid momentum for App Annie, which last month announced the launch of App Annie Labs, the hiring of a new chief financial officer and chief legal officer, and outlined the vision of CEO Theodore Krantz, who was promoted to the role in June 2018.
About App Annie
App Annie is the industry's most trusted mobile data and analytics platform. The company created the mobile app data market and has been fueling world-class, mobile-first businesses since 2010. App Annie's mission is to power B2C companies' mobile transformation and enable clients to deliver winning consumer experiences. More than 1,000 enterprise clients and 1 million registered users across the globe and spanning all industries rely on App Annie as the gold standard to revolutionize their mobile business. The company is headquartered in San Francisco with 11 offices worldwide.
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SOURCE App Annie