Bluefin Recognized for Payments Security Innovation in 2021 FinTech Breakthrough Awards Program

Press Release from Bluefin Payment Systems

ATLANTA, March 16, 2021 /PRNewswire-PRWeb/ -- Bluefin, the recognized leader in encryption and tokenization technologies for payment and data security, today announced that its ShieldConex® Data Security Platform has been selected as winner of the "Best Financial Transaction Security Platform" award in the fifth annual FinTech Breakthrough Awards program conducted by FinTech Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global FinTech market today.

ShieldConex® utilizes both hardware-based encryption and vaultless tokenization to secure Personally Identifiable Information (PII), Protected Health Information (PHI), and payment data entered online. ShieldConex immediately masks sensitive data upon entry through Bluefin's hosted iFrame as a Service (iFaaS), ensuring that it never travels through a system or network as clear-text, where it could be accessible in the event of a data breach. It also provides a true omni-channel tokenization solution that generates the same format-preserving token across card type, enabling Bluefin's clients to easily identify where and how their customers are purchasing.

A 100% cloud-based solution requiring no on-premise installation, ShieldConex can be quickly implemented via an API or through Bluefin's iFaaS in any online environment, and is available direct to companies as a stand-alone data security platform, through Bluefin's suite of products or to Bluefin's partners for hosting on their proprietary platforms. In addition to encryption and tokenization, ShieldConex also includes 3D Secure (3DS) for Secure Customer Authentication (SCA) and addressment of the European PSD2 regulations.

"In today's digital age, more and more sensitive information is being entered via online forms and websites, making businesses in every industry accepting this type of data a hacker target. At the same time, data privacy laws, including GDPR and CCPA, are requiring organizations to protect consumer information or face hefty fines and penalties," said John M. Perry, CEO, Bluefin. "It's no longer a matter of whether hackers will target your business – it's a matter of when. ShieldConex ensures that any type of data entered online is protected upon entry and in storage, protecting your customers and your brand, while adhering to data privacy regulations. We are incredibly thrilled to have Bluefin and ShieldConex recognized by FinTech Breakthrough in the 2021 FinTech Breakthrough Awards program."

The FinTech Breakthrough Awards is the premier awards program founded to recognize the FinTech innovators, leaders and visionaries from around the world in a range of categories, including Digital Banking, Personal Finance, Lending, Payments, Investments, RegTech, InsurTech and many more. The 2021 FinTech Breakthrough Award program attracted more than 3,850 nominations from across the globe.

"Sensitive payment information like credit card numbers are entered through online forms and websites in growing numbers each day and most organizations have not updated their payment transaction security approach along with this growth," said James Johnson, Managing Director, FinTech Breakthrough. "Bluefin's vaultless tokenization tool, ShieldConex, brings much-needed ease and security to the payment space by helping organizations reduce the scope of work and costs associated with maintaining regulatory compliance. Congratulations to everyone at Bluefin for putting consumer protection first and taking home the top spot for our "Best Financial Transaction Security Platform" award in 2021."

About Bluefin

Bluefin is the recognized leader in encryption and tokenization technologies for payment and data security. Our security suite includes PCI-validated point-to-point encryption (P2PE) for contactless face-to-face, call center, mobile and unattended payments, and our ShieldConex® data security platform for the protection of personally Identifiable Information (PII), Personal Health Information (PHI), and payment data entered online. The company's partner network currently includes over 200 processors, payment gateways and ISV's operating in 36 countries, which provide Bluefin's P2PE solutions direct to merchants, enterprises, healthcare organizations and more. Bluefin is a Participating Organization (PO) of the PCI Security Standards Council (SSC) and is headquartered in Atlanta, with offices in Waterford, Ireland. For more information, please visit

About FinTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for technology innovation and leadership around the globe, the FinTech Breakthrough Awards program is devoted to honoring excellence in Financial Technologies and Services companies and products. The FinTech Breakthrough Awards provide public recognition for the achievements of FinTech companies and products in categories including Payments, Personal Finance, Wealth Management, Fraud Protection, Banking, Lending, RegTech, InsurTech and more. For more information visit

Media Contact

Danielle Duclos, Bluefin, 800-675-6573,


SOURCE Bluefin

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