Custom wood and metal fixtures are at the center of our wheelhouse. The more complex materials, the more excited we get. When Carhartt came to Grand + Benedicts to produce fixtures for their Women’s clothing line, we were brimming with ideas. Carhartt needed store fixtures that had a more feminine touch but kept the rugged spirit of their brand. With this brief in hand we hit the ground running. The result was a fixture program that culminated in a perfect marriage of refined metals and bold woods. After knocking the design out of the park, we needed to do the same on the production side. Using a global production strategy combined with domestic assembly, we both achieved the look Carhartt was going for while saving them money.
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