Unmotivated by Millions: 79% of Millennials Say They'd Still Work If they Won the Lottery

Press Release from Volusion

AUSTIN, Texas, Nov. 15, 2018 /PRNewswire/ -- Americans long to do something they love for a living. According to a poll conducted by YouGov, and commissioned by Volusion, the only ecommerce platform on the market built specifically for the needs of small- and medium-sized businesses (SMBs), 67% of Americans say if they won the lottery, they would still work if they could do something about which they're passionate. Nearly eight in 10 (79%) millennials would do the same. It also seems American workers have their head in the clouds, especially while on the clock; 60% of full-timers say that have spent time at work daydreaming about a job or career they'd rather pursue.

This survey was conducted online within the United States by YouGov on behalf ofVolusionfrom Oct. 4-8 among 2,655 respondents age 18 and up.

"Today's workforce is focused and determined, but that drive may not be tied to their current job – the majority of Americans spend time at work thinking about something else they'd rather pursue," said Kevin Sproles, CEO and founder of Volusion. "We've all heard if you do what you love, you'll never work a day in your life and these findings show that many people agree. Most workers long to start a career or side business they're passionate about, to the point that they'd do so even if they won the lottery."

Labor of Love
Americans say theywant to work...as long as they're doing something they're passionate about.

  • While two-thirds of Americans (67%) say they would still work on something they were passionate about after winning the lotto, men were more likely to agree (70%) than women (64%).
  • Millennials are most motivated to work on their passion project post-winnings (79%), followed by 34-54 year olds (70%), and 55+ (54%).
  • If it were financially feasible, 75% of Americans and 84% of full-time workers would rather focus on a job or career tied to one of their passions.
    • Men say they would do this (80%) more than women (71%). Four-year college graduates agree with this the most (85%) followed by post-graduates (82%), some college/2-years of college (81%), and those with a high school degree or less (65%).

(Day)dreaming of More
More than half (52%) of Americans have spent time at work thinking or daydreaming about a job or career they would rather pursue.

  • Millennials top this list, (62%) but don't discount their older counterparts (57% for ages 35-54, 40% for ages 55+).
  • Over half of full time workers (51%) have visualized ways in which they would like to quit their job, such as leaving for lunch and never coming back or telling off their boss (44%). Half (51%) of Gen Xers (35-54 year olds) have daydreamed ways, compared with 44% of millennials, and 38% of those aged 55+.

Swooning over the Side Hustle
Three-quarters (75%) of Americans would rather focus on a job or career they are passionate about if it were financially feasible, but only 37% have actually started a side business.

  • More than half (55%) of Americans and over six in ten (63%) full time workers want to start a side hustle (i.e. a passion project in addition to their regular job, a secondary way to make extra money or supplement income).
    • Men are more interested in starting a side hustle than women (57% vs. 52%) and millennials (65%) more than older generations (61% for 34-54 year olds and 40% for 55+).
  • But starting a side gig or side business has barriers to entry; 37% of Americans say not having enough money and startup capital or resources prevents them from starting a side hustle, followed by 33% saying they do not have enough time and one in five (20%) who say they are overwhelmed by the steps needed or simply don't know where to start.
  • Almost half (47%) of Americans say being their own boss would be worth taking a pay cut. Men agree with this more than women (52% vs. 43%).

To learn more or to start creating your business on Volusion, visit www.volusion.com.

About Volusion
Volusion is a leading ecommerce software company based in Austin, TX. With more than 250 employees (we are hiring!) and more than 30,000 online stores, Volusion ecommerce sites have processed over $29 billion in merchant sales worldwide. Volusion proudly puts people before everything else and solves for the customer.

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SOURCE Volusion

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