AUSTIN, Texas, June 26, 2018 /PRNewswire/ -- 2018 is the year of beauty bloggers, facemasks, jade-rolling, crystal healing, K-beauty, and more, and SMB entrepreneurs nationwide are capitalizing on the health & beauty craze. Volusion, the only ecommerce platform on the market built specifically for the needs of small- and medium-sized businesses, today reveals the top cities where SMBs flourish, and the top business categories in those cities, based on data from more than 30K U.S. merchants who run their online shops using the platform. After adjusting per capita, Volusion found that Scottsdale, Miami, and Memphis hold the top three spots in the nation for volume of SMB merchants during the first half of 2018. In addition, the most successful category by average revenue was health & beauty, and it is the only top category that appeared across all 10 enterprising cities.
"We have our finger on the pulse of what's shaping small- and mid-sized businesses nationwide and we've seen a boom in online stores focused on health & beauty, as entrepreneurs understand consumers are adopting healthier habits and looking for beauty and wellness products that are actually good for them," said Kevin Sproles, CEO and founder of Volusion. "Every city in this year's Top Enterprising Cities list is on the health and wellness kick and it's great to see new towns with a surge in entrepreneurship, including this year's top five – Scottsdale, Miami, Memphis, Austin, and Atlanta."
Top 10 Enterprising Cities
Florida is a popular state to start a small business as the Sunshine State is the only one with two cities cracking the top 10, Miami and Tampa, with the latter being the only city that made an encore on this year's list. It's no surprise that the number one city, Scottsdale, which is well-known for spa resorts, would be a hotbed for health & beauty businesses but it's also popular for automotive and home & garden. The second biggest revenue maker after health & beauty is sporting goods, which is a top category in five cities, Austin, Atlanta, Las Vegas, Irvine, and Tampa.
Volusion's top 10 entrepreneurial cities by volume of merchants and most successful business categories based on average revenue include:
The SMB Tip Jar
Entrepreneurs from the most enterprising cities shared some of their most helpful tips for running and selling goods in their online business:
Volusion Top 10 Enterprising Cities Methodology
Volusion analyzed 30K SMB merchants across the United States between Jan. 1 to June 1, 2018 to identify top cities in its Enterprising Cities Report. Volusion determined top cities by adjusting per capita with cities of populations more than 200,000. Most successful categories were determined by average revenue.
To learn more or to start creating your business on Volusion, visit www.volusion.com.
Volusion is a leading ecommerce software company based in Austin, TX. With more than 250 employees (we are hiring!) and more than 30,000 online stores, Volusion ecommerce sites have processed over $29 billion in merchant sales worldwide. Volusion proudly puts people before everything else and solves for the customer.
Dotted Line Communications for Volusion