Not Impossible Labs Wins Gold in 10th Annual Best in Biz Awards, Supported by Sitecore and Verndale

Press Release from Sitecore

SAN FRANCISCO, Dec. 17, 2020 /PRNewswire/ -- Sitecore®, the global leader in digital experience management software, announced that customer Not Impossible Labs (NIL) has been named a Gold winner for Website of the Year in the 10th annual Best in Biz Awards. The Best in Biz Awards are the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America.

NIL is a one-of-a-kind technology incubator and content studio dedicated to changing the world by bringing together creative and technological partners to collaborate on building solutions to world problems it calls "absurdities," which include disability, food insecurity and lack of access to healthcare. Leveraging powerful platform tools and digital capabilities from pro-bono partners Sitecore and Verndale, a customer experience agency, NIL created a dynamic user experience ecosystem including personalization and customer data management for visitors to

The work also supports NIL's "Hunger: Not Impossible" (H:NI) project, a text-based initiative designed to help connect people experiencing food insecurity with reliable meals from nearby restaurants. Those eligible and in need can text "hungry" to the H:NI text service, which the program integrates with an ordering system from Postmates to provide a healthy meal via a stigma-free interaction. A crowdfunding campaign on the NIL website, powered by Verndale and Sitecore, collects donations and funnels interest from organizations and individuals to address the "absurdity" of food insecurity while supporting the restaurant industry – which has been struggling due to the pandemic – by paying for the meals in full. To date, NIL has helped provide almost 70,000 meals to people in need.

"It's an honor to receive this great recognition for our website," said Mick Ebeling, founder and CEO, Not Impossible Labs. "NIL was founded on the principle of 'technology for the sake of humanity,' and the first step to empowering people is to meet them where they are – which is often digital spaces. With that, we took on the challenge of building the world's most accessible website with the help of Sitecore and Verndale, removing barriers to go beyond ADA standards, all to help promote some of our most critical programs, including Hunger: Not Impossible."

"We're thrilled that NIL is receiving the highest ranked award from the Best in Biz Awards for their critical efforts to solve the world's absurdities," said Paige O'Neill, chief marketing officer, Sitecore. "We're proud to have supported the creation of their universally accessible website and provide our platform for the innovative Hunger: Not Impossible project, which continues to serve the needs of people across the country who are experiencing food insecurity." 

"We're honored to be a part of Not Impossible's Website of the Year win," said Chris Pisapia, CEO, Verndale. "Through our three year and counting partnership with Not Impossible Labs, we've worked to embody their mission of accessibility and making good in the world through the technology solutions we build together - harnessing Sitecore to drive their many initiatives."

You can learn more about Hunger: Not Impossible in this short video or in this Sitecore Symposium presentation from Not Impossible Labs and Verndale.

To get involved with Not Impossible Labs or make a donation, visit

Since the program's inception in 2011, winners in Best in Biz Awards have been determined based on scoring from independent judging panels assembled each year from some of the most respected newspapers, TV and radio outlets and business, consumer, technology and trade publications in North America. Combining top editors' and reporters' unparalleled expertise and experience with the objectivity inherent in the journalistic ethos and further enhanced by the variety of outlets represented, Best in Biz Awards judging panels are uniquely able to determine the best of the best from among the hundreds of competitive entries. The 2020 judging panel included, among others, writers from Barron's, Consumer Affairs, USA Today and Wired. For a full list of gold, silver and bronze winners in Best in Biz Awards 2020, visit:

"In this wild year, it's amazing to see companies still innovating, adapting, and thriving," said Christopher Null, Wired, having judged seven of the last 10 Best in Biz Awards programs. "There's so much in the business world that is inspirational right now."

About Sitecore

Sitecore delivers a digital experience platform that empowers the world's smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L'Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at  

About Not Impossible Labs

Founded on the principle of Technology for the Sake of Humanity, Not Impossible Labs LLC is a one-of-a-kind, award winning technology incubator and content studio dedicated to changing the world through technology and story. Since 2008, Not Impossible Labs has engineered, programmed, hacked and crowd-solved issues of inability and inaccessibility and provided low-cost solutions for the most vulnerable on our planet. Along with our community of passionate and talented engineers, makers, idea generators and storytellers, we are making the impossible, Not Impossible. For more information, please visit

About Verndale

Verndale is an end-to-end customer experience agency, with two decades of experience across verticals, solutions, and technologies. From their offices in Boston, Los Angeles, Minneapolis, and Quito, Ecuador, Verndale designs and builds web, mobile, commerce and product data experiences that connect the dots of the customer journey — because a better experience leads to better business. For more information, visit

About Best in Biz Awards

Since 2011, Best in Biz Awards has been the only independent business awards program judged by a who's who of prominent reporters and editors from top-tier publications from North America and around the world. Over the years, judges in the premier awards program have ranged from Associated Press to the Wall Street Journal and winners have spanned the spectrum, from blue-chip companies that form the bedrock of the global economy to some of the world's most innovative start-ups and nimble local companies. Each year, Best in Biz Awards honors are conferred in two separate programs: North America and International, and in 90 categories, including company, team, executive, product, and CSR, media, PR and other categories. For more information, visit:   

Shannon Lyman 
Senior Director, Communications

Sitecore is a registered trademark of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders.

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