SAN FRANCISCO and LONDON, Dec. 2, 2020 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today announced that Bentley Motors, a British luxury automotive company, will deploy Salesforce cloud solutions to give its employees a 360-degree view of customers—connecting Bentley Motors' sales, service, and marketing organizations to deliver a white-glove, personalized experience to customers.
Now in its second century of producing cars, Bentley Motors continues to innovate while advancing its commitment to sustainability, recently announcing an all-electric lineup by 2030. Bentley Motors isn't just evolving its products and supply chain; it's transforming how it engages with a new generation of customers worldwide who are eco-conscious. Today, digital is rapidly becoming table stakes for companies, making high-touch, personalized digital services essential to building stronger relationships with prospective and existing customers.
As automakers place a greater focus on direct customer relationships, which has been accelerated by the pandemic, they need a single source of truth that brings together customer and vehicle data. Bentley Motors has incorporated a range of Salesforce solutions to provide its 4,000 employees with this 360-degree view across more than 60 markets in order to deliver:
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"For 101 years, the Bentley Motors brand has stood for luxury and refined craftsmanship. Combining our values and vision with Salesforce's technology will enable us to fundamentally reinvent our brand for the next century by evolving the way we engage with our customers digitally—not only to supplement the real-world experience but to create deeper, long-lasting relationships with our customers," said Adrian Hallmark, Chairman and CEO, Bentley Motors Limited.
"Bentley Motors has defined automotive elegance and sophistication for more than a century," said Marc Benioff, Chair and CEO, Salesforce. "Now, as the company reimagines its business for the future, we're thrilled to help them deliver a next-generation of luxury mobility that's sustainable, connected, and completely personalized for every customer."
About Dreamforce To You 2020
Dreamforce to You 2020 is a customized, digital experience for Salesforce customers, Trailblazers, and stakeholders to inspire, connect, and define the blueprint for how to succeed in this new normal. It consists of three core pillars:
Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
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About Bentley Motors
Bentley Motors is the most sought-after luxury car brand in the world. The company's headquarters in Crewe, England is home to all of its operations including design, R&D, engineering, and production of the company's three model lines: Continental, Flying Spur, and Bentayga. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology, is unique to UK luxury car brands such as Bentley Motors. Bentley Motors employs around 4,000 people at Crewe, where it became the first luxury automotive factory in the UK to be certified carbon neutral by the Carbon Trust.
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