NEW YORK, Oct. 31, 2018 /PRNewswire/ -- iProspect, a leading global digital performance agency, announced today the launch of its newest whitepaper, The Amazon Imperative: Unboxing the Everything Store. The paper is specifically focused on arming brands with the knowledge and information needed to make informed decisions on how to approach Amazon.
"Our clients are constantly asking about Amazon, especially as they've expanded their advertising offerings and their ecommerce footprint dominates," said Jeremy Hull, SVP of Innovation at iProspect. "It's now too big for marketers to ignore, and a thoughtful strategy is required, particularly given marketers' understandable concerns about copycat products, margin and brand erosion, and customer confusion. Whether you're a brand already listing products on the site, or an up-and-coming brand interesting in making the move, there is so much more to learn and get involved in as the platform evolves."
According to The Amazon Imperative, at least 75 percent of the US adult population (or 209.1 million people) is regularly using or visiting Amazon.com. In addition, 78.1 million people use Amazon on their mobile phones to compare prices and reviews when shopping in brick-and-mortar stores, making it a critical tool for marketers looking to reach customers not just online but in-store. Despite this, many marketers are still unsure of how to engage.
The Amazon Imperative is a brand's guide to understanding the ecommerce site and how best to approach it. With this in mind, iProspect has created a go-to source for "unpacking" Amazon, including strategies and tools that help brands navigate the platform to drive performance and growth for their bottom lines. By looking at the perceived risks involved and taking proper steps to mitigate these while employing a strong performance marketing approach, iProspect has become a go-to resource for understanding and activating on Amazon.
"Amazon has fundamentally changed consumers' expectations of shopping: people now expect quick, free delivery, seamless online ordering, and huge variety all in one place, wherever and whenever they're shopping. We think of this fundamental shift as the Amazon imperative for brands, whether they sell directly on the site itself, or merely use that environment to achieve other brand goals," added Hull. "While marketers' fears of Amazon are understandable, with the right approach, smart brands can still use the platform to drive performance and sales without sacrificing brand value."
To read more on The Amazon Imperative: Unboxing the Everything Store and how to implement a strong Amazon strategy, visit www.iprospect.com.
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iProspect is the first truly global digital marketing agency, with 4,200+ employees in 91 offices across 55 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client's business objectives.
Our global reach, in-depth knowledge of diverse local markets, and expertise produce award-winning, performance-based marketing strategies for leading brands such as General Motors, Hilton, Procter & Gamble, Microsoft, and many others. In 2017, iProspect was named a leader in Forrester Research Inc.'s "The Forrester Wave" Report for search marketing agencies. iProspect has also been listed as the "Best Agency for Performance Marketing" by iMedia three years in a row, MediaPost's 2015 Search Agency of the Year and iMedia's Best Agency for Search.