For Immedidate Release - Lead Generation Made Easier

Press Release from Dataman Group Direct


Lead Generation Made Easier


Boca Raton, FL – February 22, 2016   – Dale “DataDale” Filhaber is proud to announce the publication of her new book “Lead Generation Made Easier”.  


Every company needs to develop a results-oriented lead generation program that brings quality prospects into their business on an on-going basis. Business owners need to be able to define their key customers, develop their message and plan their marketing channels to create an integrated approach to lead generation. For many entrepreneurs, this is a daunting task.

“Lead generation is never easy. This book will give marketers, business owners & sales managers the tools to make the process a little smoother and keep the leads flowing into their sales pipeline .”


About Dale “DataDale” Filhaber


DataDale has been a driving force in the Florida direct marketing world for over 35 years. She is President of Dataman Group Direct, a direct marketing company that has been providing lists for lead generation since 1980. DataDale is the author of several blogs including Ask DataDale and Pure Water Profits , has published articles in many trade publications about marketing and lead generation, and is a sought after speaker in many verticals.


LEAD GENERATION MADE EASIER is available in paperback or in Kindle edition. Click here to download a sample of LEAD GENERATION MADE EASIER.


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