According to the American Pet Products Association, Americans spent $4.41 billion on dog services, such as grooming and boarding in 2013. It’s estimated over-all pet spending on food, supplies and vet care reached almost $60 billion last year.
Pet owners will invest in water purification systems to insure their pets drink quality water; pet owners will buy gourmet foods and treats for their pets; pet owners will buy Martha Stewart approved mattresses & bedding for that Fido's abode is not-so-humble.
Pet owners are easy-to-reach by direct mail. They are great responders and will try new products and services they get information about.
Dataman Group Direct's suite of Pet Owner mailing lists lets marketers reach this highly profitable market segment. Marketers of pet-products can call Dale Filhaber at Dataman Group (800) 771-3282 for counts in their specific markets.