REDWOOD CITY, Calif., Dec. 4, 2018 /PRNewswire/ -- Informatica, the enterprise cloud data management leader, today announced the industry's first comprehensive data hub reference architecture for customer engagement. This modular, hybrid, microservices architecture leverages metadata-driven AI, powered by the CLAIRE™ engine, and scales for any volume, velocity and variety of data.
The Informatica data hub reference architecture simplifies and automates the delivery of trusted, contextual, and relevant data with a real-time, complete view of all data, including transaction, interaction, and reference data, to drive better customer engagement across all channels.
This comprehensive architecture facilitates data sharing and reuse, simplifies integration, and improves data governance with proven, enterprise-class capabilities, including:
These capabilities enable companies to:
With these intelligent hybrid data management capabilities, users can unleash the power of data across multi-cloud and on-premises environments to deliver trusted customer engagement across all channels.
"To remain competitive and grow our business, we realized the need to utilize our data to support our transformation, with the end result supporting better strategic and operational decisions," said John Lieto, director of data management, CT Corporation, Wolters Kluwer. "Informatica has helped us to create the one source of truth for enterprise data so that we can truly deliver exceptional customer experiences with our services across touchpoints and interactions. We see how, with Informatica's data hub reference architecture, organizations can gain a complete view of data to improve the quality of their data, reduce ambiguity caused by duplicate and erroneous information, and support operational service needs, among other things, to truly put customers at the epicenter of their businesses."
"Data is the foundation that enables exceptional customer experience. Informatica's comprehensive data hub reference architecture delivers the critical capabilities our customers need to drive customer engagement across all channels," said Amit Walia, president, Products and Strategic Ecosystems at Informatica. "With intelligent hybrid data management, organizations can effectively find, understand, and protect their data so they can always deliver the right customer experience."
To learn more, watch the Virtual Launch Event: Fuel Customer Engagement with Intelligent Hybrid Data Management on December 4, 2018.
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Informatica is the only Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. Informatica enables companies to fuel innovation, become more agile and realize new growth opportunities, resulting in intelligent market disruptions. Over the past 25 years, Informatica has helped more than 10,000 customers unleash the power of data. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica on LinkedIn, Twitter and Facebook.
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Informatica PR Team
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