DALLAS, Oct. 22, 2020 /PRNewswire/ -- In just over a year since its acquisition by Publicis Groupe, Epsilon® is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency. Today, Epsilon is already embedded in more than half of Publicis Groupe's top 30 accounts, including Kraft Heinz and McDonald's.
The former data platform of the Groupe was successfully integrated into Epsilon's tech stack within 90 days. The newly-formed product suite, Epsilon PeopleCloud, is currently delivering data-driven outcomes for both Epsilon and the Groupe's historical clients. Major milestones over the past year include:
Epsilon is ideally positioned to help clients overcome their current and future marketing challenges. Third-party cookie deprecation and IDFA changes are creating massive disruption in marketers' ability to identify consumers and personalize messages at an individual level. Since 2012, Epsilon has built immunity to these changes with its CORE ID, the industry's most stable and accurate identity offering. It is anchored in deterministic and transactional data and leverages 200 million privacy-protected consumer profiles. Epsilon was the only company to appear in all four functionality segments in Forrester Research's "Now Tech: Identity Resolution, Q3 2020."
"Facing uncertainty, clients are looking to create immediate business impact with scarce resources. They need to do more with less and are looking for trusted partners to help them deliver true personalization," said Arthur Sadoun, chairman and CEO of Publicis Groupe. "With Epsilon at the center of the Groupe, we are uniquely positioned to help clients build first-party data and take back control of their customer relationships. Through Epsilon PeopleCloud, we have the proven data and technology platforms to build, enrich and connect our clients' data assets. This is the only way to be truly customer-first in a cookieless world."
"Brands need assurance that they can continue to reach customers with relevant messages and proven return on their marketing investment," said Epsilon CEO Bryan Kennedy. "There must be better balance in marketing spend, a higher bar of performance transparency and an increased ability to build cohesive consumer journeys. With Epsilon PeopleCloud, we're able to deliver that promise."
With its six distinct platforms and a modular design, Epsilon PeopleCloud is the ideal partner for marketers, spanning across the data and tech value-chain. This integrated suite, powered by Epsilon's CORE Onboarding, ID, Data and AI, includes:
Epsilon is the leader in outcome-based marketing. We enable marketing that's built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon's award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world's top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.
1 Epsilon has been named as a leader in both the Forrester Wave for Loyalty Technology Platforms, Q2 2019 & the Forrester Wave for Loyalty Service Providers, Q3 2019
2 Epsilon has been named as a leader in the Forrester Wave for Email Marketing Service Providers, Q2 2020
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