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River Rock Casino Selects the AIM® System for Database Marketing Solution

Press Release from Marketing Results (MRI)

LAS VEGAS, May 23, 2017 /PRNewswire/ -- Marketing Results, Inc., announced today that River Rock Casino has implemented the Advanced Intelligence Marketing (AIM®) system as its complete database marketing solution.

River Rock chose the AIM® system as their in-house solution with the business intelligence required to improve market share and profitability. "We selected AIM® because it offers a comprehensive database and CRM solution", said Anne Pagel, Director of Player Development. "We look forward to benefiting from the efficiencies and innovations of AIM®."

AIM® provides a competitive advantage through database analysis, campaign management, and email deployment. AIM® features a player development component, allowing management to analyze profitable players and assign them to hosts along with individual and team goals. AIM® offers performance evaluation reports, revenue and defection reports and contact management functionality with compete player profiles of play history, offers and interests.

Marketing Results Vice President of Database Marketing, Craig Border stated, "We are proud River Rock chose AIM® to support ongoing marketing strategies and the property's goals for self-reliance. We are confident that the components within AIM® will empower decision making and build upon the continued casino marketing success."

About Marketing Results, Inc.
Founded in 1988, Marketing Results has provided ongoing marketing solutions for over 140 casino operations. Located in Las Vegas, Nevada and Sicklerville, New Jersey, Marketing Results specializes in marketing for the best brands in the casino industry. The company is engaged in creative services, digital communications, software development, campaign management and consulting for casinos throughout North America. For more information, visit www.marketingresults.net.

About Advanced Intelligence Marketing (AIM®)
AIM® is a casino database-marketing tool providing results-driven technology. AIM® is an easy to use, secure in-house solution that turns data into meaningful marketing intelligence producing information segmented by key player characteristics. The AIM® campaign management system empowers casino marketers and creates efficiencies and productivity in database marketing. Offering superior analysis, the system also contains a player development module that connects marketers to the vital statistics about their best players. For more information, visit www.mriaim.com.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/river-rock-casino-selects-the-aim-system-for-database-marketing-solution-300462587.html

SOURCE Marketing Results, Inc.

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